Every year, October 30th is celebrated as World Thrift Day across the globe. The main focus of the day is to promote thriftiness and encourage people to be more mindful of their spending and consumption habits. In the age of social media, consumerism is at an all-time high, especially in the fashion segment. During the pandemic, the apparel and textile market was temporarily hit, however, there was a witness of unprecedented growth when the lockdown rules were relaxed and the market started opening up.  In the post covid time, the world witnessed a wave of revenge shopping with footwear and apparel markets showing upward trends.

While these trends may be good for business and the world economy, they pose serious questions about the impact of the fashion industry on the environment. As per a report, the fashion industry accounts for 8-10 % of humanity's carbon emissions. The fashion industry is slowly becoming aware of this and is trying to develop more conscious clothing lines. At the same time, there is a rise in sustainable fashion influencers who are seen promoting local handloom and thrift fashion.

For those unfamiliar with the term thrift fashion, it refers to clothing and accessories that have been previously owned. Such merchandise or apparel is typically bought from dedicated thrift stores, consignment shops or second-hand markets also known as flea markets. Thrift fashion plays a significant role in sustainable fashion practices as it extends the life of clothing and minimizes the chances of it ending up in landfills.

While the original significance of World Thrift Day is associated with savings, we would like to extend the same association to sustainable fashion, by celebrating the following fashion thrifters and thrift businesses on Instagram.

# 1 Rose Kawatra

Rose Kawatra is a fashion influencer and owner of a Thrift business on Instagram by the name “rosekawatracloset”. A carefully curated collection “rosekawatracloset” showcases exquisite jewellery and clothing collections for women. Buyers can buy mint condition clothing at a very affordable price point. The page offers a wide range of designer and independent clothing designs that are modern and elegant. It is a good shopping platform for those who want to own branded clothing but don't want to spend a bomb. A perfect shopping stop for college students and office goers who want a variety in their closet at a steal price point.

# 2 Ashna Hegde

Ashna Hedge is a fashion influencer and Vlogger who regularly posts fashion-related content on her Instagram page. She is also the owner of Out of Stock, an Instagram page dedicated to thrift shopping where she regularly posts articles from her closet which includes shoes, bodycon dresses, handbags, linen shirts, crop tops and much more.

She also organized a pop-up thrift event in collaboration with Laundromania, a dry cleaning service company based in Mumbai. These events are a great way to recycle worn clothes in an interactive way. They make people aware of the concept of thrift shopping and how it is a money-saving exercise as well as good for the environment and sustainability of the fashion industry.

# 3 Kiabza

Kiabza is a re-commerce platform that believes in repurposing branded pre-owned clothing. They encourage and spread awareness about the concept of fashion thrifting through their Instagram page. They cater to both men's and women's fashion. From denim to branded clothing at a very affordable price, consumers can connect with Kiabza World’s Insta page.

# 4 thev_intage

If you are into Vintage clothing or want to re-invent your taste in fashion in a responsible way, look no further than “The Vintage”. The Instagram page of this thrift label is filled with vintage clothing including bags, jackets, corsets, belts and much more. They ship their clothing all across the world, but buyers have to really watch out for the space to learn more about the buying details. Since they have handpicked items with limited-time offerings, buyers have to pre-book their orders.

# 5 Relove

Relove is a Mumbai-based re-commerce platform that sells worn or second-hand clothing from brands like Zara. We all love to buy from fast fashion brands, however, it comes at a cost. The cost is both monetary and environmental. Therefore, for fashion brand lovers who want to buy clothing without burning their pockets, can explore Relove, a thrift fashion store on Instagram.

# 6 Kiki Kloset

Promoter of slow fashion and upcycled clothing, jewellery and shoes, Kiki Kloset is yet another brand that is promoting thrift fashion. They curate unique clothes together to showcase DIY fashion looks. It is a great platform for those who are looking to do some thrift shopping or get fashion inspiration.

# 7 Garima Biyani

Garima Biyani is a content creator and fashion stylist who sells upcycled clothing from her own closet on her Instagram page called Carve Style. She regularly posts high fashion and fashion fashion clothing on the platform. Those who want to buy luxury items at an affordable price should keep an eye out on the space regularly.

# 8 Bombay Closet Cleanse

Bombay Closet Cleanse is an offline thrift store located in Versova Mumbai. It is a great platform for people who want to upcycle their used clothing in a responsible and profitable way. Bombay Closet Cleanse allows people to sell their pre-loved clothes at their store. They have a very carefully curated collection which ranges from bolt print jackets, vintage corsets, and exquisite footwear.

It is a great platform for thrift shoppers and sellers. With their in-store selling and garage sales, Bombay Closet Cleanse is doing a great job in making people aware of the benefits of thrift shopping.
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World Thrift Day is a great occasion to promote thrift fashion and encourage more sustainable, eco-friendly choices in clothing and accessory consumption. Traditional shopping centres like Sarojini Nagar in Delhi or Linking Road Market in Mumbai are some examples of offline thrift markets in India. However, with platforms like Instagram, thrift shopping has got a whole new meaning. Thrift fashion influencers and owners of thrift businesses on Instagram educate themselves and others about the benefits of thrift shopping and sustainable fashion choices. They share their thrift fashion finds on social media and inspire others to follow suit. They also create DIY fashion projects and different looks using thrifted items and even encourage hosting clothing swaps with friends and peers.

Thrift fashion business owners on Instagram also help many fashion retailers to re-sale their unsold inventories. Every season, fashion businesses struggle to manage unsold inventory. Most of the unsold inventories end up in landfills which is not good for the environment.

galleri5 is an influencer marketing company that has worked with several top fashion brands in India on various projects. We have a team of dedicated resources and a complete creator stack that can help brands explore the exciting world of thrifting with talented fashion thrifters and store owners. Click Here to find more thrift influencers for your brand.

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